Video Branding Design
DIY IoT PLATFORM
Utilising video media was an effective way to inform, educate and promote the product. Following are some examples of videos created for various social media platforms. As a hands-on designer and creative director, I not only start the creative process with hand-drawn storyboard sketches but also utilise Adobe After Effects, Premiere, Photoshop and Illustrator as part of my toolset to build videos from start to finish.
A short-form 30 second video that provides a summary of the core product concept.
A long-form 5 minute video designed for the Kickstarter campaign to inform new users. The original storyboard design is shown below which includes a scripted outline. Click to see detail.
Video content also included the production of video series such as tutorials and project examples. I provided art and creative direction from storyboards and set design, to shooting, audio and editing.
A long-form 3 minute product promotion video used on social media platforms.
An informative 30 second video ad summarising the platform in 5 easy steps.
A 60 second video featuring unboxing and product setup.
Animated infographic illustrating the basic platform concept.
Various video ads in story, square and landscape format used on social media platforms.
