I'm a passionate UK-based design director with 15+ years of UX/UI and product experience and a proven track record of delivering innovative solutions tailored to client specifications and brand vision. I thrive on creating cutting-edge designs for diverse industries, from fintech to AAA games, and am skilled in leading collaborative teams to achieve superior results. Ready to bring creativity and expertise to drive impactful design across projects aligned with your company's mission and goals.
Design Process
The field of design has evolved immensely over the last 30 years, primarily because of the internet and technological advances in designers' toolsets, but most importantly, the value of design thinking.
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Fortunately, there are experts who helped define the field through their own experience as designers and researchers and have extensively published their findings in many articles, papers and books. Most notable are Don Norman and Jacob Nielsen, founders of the Nielsen Norman Group.
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As an advocate of the UX principles introduced by the Nielsen Norman Group, I help start-ups and small and medium organisations apply design thinking early on in their projects in order to help achieve successful products or services.
Six phases of the design-thinking process: empathize, define, ideate, prototype, test, and implement. Gibbons, S. 2016. Design-thinking. Page Available at: https://www.nngroup.com/articles/design-thinking/
CONTACT
If you'd like to learn more, please feel free to get in touch by filling in the contact form.